Canon Consumer Imaging Europe has a multi-channel sales strategy that allows retailers to buy directly from Canon or via distributors. Canon wanted to achieve an integrated view of its customers and distributors in order to develop a strategy that would result in further growth in sales and greater customer and distributor loyalty. To achieve this Canon decided to implement the Oracle Customer Data Hub. But when loading the data it was confronted with the problem of duplicate records. To resolve this problem QNH and its partner IntoDQ implemented Trillium Software, which has since cleaned up data compiled in 18 European countries.
