To increase T-Mobile's online sales, QNH explored the possibilities both within and outside the website (www.t-mobile.nl). It went without saying that conversion needed to be increased and more visitors had to be attracted to the website. In addition to this QNH also examined the proposition and distribution. This kind of integral approach was the only way to achieve the ambitious sales objectives.
The redesign of the website was based on the consumer's motives for visiting the site: to obtain information, to subscribe to a certain package, or to buy a certain mobile phone. It is important to offer those who visit the website what they are looking for and to ensure that visitors are satisfied. Well positioned and relevant sales triggers encourage consumers to make a purchase.
More stores sell more. This old retail saying also applies on the internet. For T-Mobile QNH Interactive came up with an ingenious distribution strategy which involved opening stores in affiliate shops and also within social networks. The T-Sell Show is the first 'store' on Hyves that enables friends to sell phones to one another in an entertaining way.
The effect of all of the activities was measured with an extensive measurement plan. The subsequent analyses served as the basis for the necessary fine tuning. The ambitious sales objectives were achieved. This project has ensured that T-Mobile is ready for the next step in the online world.
