In recent decades the internet has become a household word. The internet-enabled environment is here to stay. This is a world in which where consumers browse websites, send and receive email, chat, date, play, shop, learn, mourn, and do much more, an increasingly mobile world where everyone is always connected with everything and everyone.

This development has led to a radical change in consumer behaviour. Modern online consumers determine on their own - together with their peers - which products and services they want to buy and who they want to buy them from. They are self-directed. They form virtual social networks and are quite capable of comparing all suppliers before making a purchase. As far as they are concerned, the internet is the front door to companies with which they are considering doing business. As a customer they experience certain service moments. They then share their experiences - both positive and negative - with their friends.

These virtual social networks offer new possibilities for communication. Communication based on the interest or passion shared by the members of a social network. Communication in which the brand presents itself as a friend and offers a meaningful addition to the network.

QNH specialises in community-based communication. At a creative and strategic level.